Artist Warren Reinecker spent his entire career working for General Motors, retiring in 2006 as the lead Corporate and Brand Identity designer. This unique show includes recent acquisitions of his work.
Curated by GM’s Design Archive & Special Collection, WARREN REINECKER GENERAL MOTORS AUTOMOTIVE DESIGNER showcases the evolutionary creative process of automotive design. Included are original futuristic Concepts from the 1950s-1960s, plus logo and badging designs for production automobiles....
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GM Design
CAMARO: A HALF-CENTURY OF PERFORMANCE!
Golden oldie Gen I and Gen II Camaros showcase 50th anniversary celebration at
Amelia Island Concours.
The first Camaro, Vin #10001, owned by GM, top & Dan McMichaels '73 Baldwin-Motion Phase III 454 Camaro, above, will be featured at Amelia Island Concours.
GM brass wasn't enthusiastic about adding a sixth model to Chevrolet's 1967 model lineup . . . until they saw the prototype. It was a knockout. The new Chevy, code-named Panther, began to appear in the automotive business jo...
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BOOK REVIEW: LANCIA LORAYMO, ONE OF ONE!
This book is as much about Loewy’s logic of industrial design and creative process as it is about his bespoke Lancia.
Raymond Loewy, the Father of Industrial Design, is most familiar to consummate carguys because of Studebaker’s Avanti and Starliner coupes. Loewy was also responsible for designing streamlined locomotives, refrigerators, telephones, and logos for Shell Oil, Exxon, TWA and Lucky Strike to name a few.`
Written by Brandes Elitch, Lancia Loraymo follows the development of Raymond...
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GMC MOTORHOME: ONE FOR THE ROAD!
Jim Koscs has been digging into the history of the unique 1973-‘78 GMC MotorHome. Among those still on the road are some customized for Coca-Cola.
When car enthusiasts think of General Motors circa early 1970s, they likely first recall a fading muscle car presence. The Pontiac Trans-Am SD-455 was certainly a bright spot for 1973, but that same year, GM offered an even more remarkable showcase of its engineering prowess and creativity: the GMC MotorHome.
A revelation in the RV industry, wher...
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’63 CORVETTE STING RAY: HARLEY EARL ONE-OFF!
Styled by GM Design for Harley Earl, it’s one of the most significant C-2 Corvettes ever to cross the auction block.
Known internally at GM as “Shop Order 10323,” this stunning ’63 Sting Ray convertible is truly one-of-a-kind. GM Design customized it for the man often credited for introducing design and color to the American automobile industry. Harley J. Earl joined GM in 1928 and became head of the General Motors Design, retiring in 1958. His designs in the 1950s Motoramas are what broug...
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