BOOK REVIEW: LANCIA LORAYMO, ONE OF ONE!

This book is as much about Loewy’s logic of industrial design and creative process as it is about his bespoke Lancia. Raymond Loewy, the Father of Industrial Design, is most familiar to consummate carguys because of Studebaker’s Avanti and Starliner coupes. Loewy was also responsible for designing streamlined locomotives, refrigerators, telephones, and logos for Shell Oil, Exxon, TWA and Lucky Strike to name a few.` Written by Brandes Elitch, Lancia Loraymo follows the development of Raymond...
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