BOOK REVIEW: LANCIA LORAYMO, ONE OF ONE!

This book is as much about Loewy’s logic of industrial design and creative process as it is about his bespoke Lancia. Raymond Loewy, the Father of Industrial Design, is most familiar to consummate carguys because of Studebaker’s Avanti and Starliner coupes. Loewy was also responsible for designing streamlined locomotives, refrigerators, telephones, and logos for Shell Oil, Exxon, TWA and Lucky Strike to name a few.` Written by Brandes Elitch, Lancia Loraymo follows the development of Raymond...
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SCTA BONNEVILLE NATIONAL SPEED TRIALS 1949-1968: REQUIRED READING!

If you love the history of land speed racing during the golden era of hot rodding and performance, this set of books is a must-have. When it comes to chronicling the heritage of land speed racing at the Bonneville Salt Flats and helping to preserve the venue, few people are as passionate as author, photographer and publisher, David Fetherston. His latest effort is SCTA Bonneville National Speed Trials 1949-1968, a two-volume set. If you’re a Bonneville history buff, this two-book set, SCTA...
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AUTHOR, AUTHOR: SO YOU WANT TO BE A PUBLISHER?

Everything you’ve always wanted to know about publishing traditional print, on-demand and e-books … from pros! Join us October 10, 2015 in Santa Rosa, CA for a one-day intensive seminar in the foundations of establishing your own automotive  publishing company. This seminar, limited to 25 participants to allow for more interaction, may be well be the day that changes the course of your professional life. Have you been hankering to publish a book, but it just lingers and seems out of re...
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BONNEVILLE, A CENTURY OF SPEED: SAVE THE SALT!

The Bonneville Salt Flats is a magical place and a national treasure; David Fetherston’s latest tome chronicles 100 years of racing there.  While the first known attempts at land speed record setting were on just a little-over-a-mile road outside of Paris in 1898, Land Speed Racing is as American as hot dogs, hot rodding and Motown! In 1898 Count Gaston set the first land speed record at 39.34 mph in a 36-horsepower Jeantaud electric racecar built in Belgium. Over the next couple of y...
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