BOOK REVIEW: LANCIA LORAYMO, ONE OF ONE!

This book is as much about Loewy’s logic of industrial design and creative process as it is about his bespoke Lancia. Raymond Loewy, the Father of Industrial Design, is most familiar to consummate carguys because of Studebaker’s Avanti and Starliner coupes. Loewy was also responsible for designing streamlined locomotives, refrigerators, telephones, and logos for Shell Oil, Exxon, TWA and Lucky Strike to name a few.` Written by Brandes Elitch, Lancia Loraymo follows the development of Raymond...
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’63 CORVETTE STING RAY: HARLEY EARL ONE-OFF!

Styled by GM Design for Harley Earl, it’s one of the most significant C-2 Corvettes ever to cross the auction block. Known internally at GM as “Shop Order 10323,” this stunning ’63 Sting Ray convertible is truly one-of-a-kind. GM Design customized it for the man often credited for introducing design and color to the American automobile industry. Harley J. Earl joined GM in 1928 and became head of the General Motors Design, retiring in 1958. His designs in the 1950s Motoramas are what broug...
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