
While Pontiac unquestionably first exploited the youth market with a targeted high-performance car—the GTO—starting in 1964, credit must also be given to DODGE & PLYMOUTH: UNSUNG MUSCLECAR HEROES for its efforts starting in 1957!
Not long after Ford pulled out of the 1957 AMA “agreement”, Chrysler followed suit. But Chrysler did not have Chevrolet and Ford’s racing heritage, nor their budgets and “supported” brand-name racers. They also didn’t have the right image cars to compete wi...
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