IndyCar: WHERE HAVE ALL THE HEROS GONE?

‘The trouble with IndyCar is not that there's no one available to take Dario Franchitti's place. It’s that no one cares who takes Dario Franchitti's place,’ blogs Stephen Cox. ‘The series is fast running out of heroes and reinforcements aren't arriving quickly enough. This is bad business.’ Let's look at a few successful business models. When high school basketball star Damon Bailey began playing for Indiana University in 1990, be brought legions of fans with him. Everyone in the state kn...
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