Lotus Evija world tour continues as Lotus Hypercar debuts in Dubai, United Arab Emirates.
The all-new Lotus Evija Hypercar has made its debut in the Middle East as part of a series of exclusive media and VIP events. The covers came off EVIJA: THE LOTUS POSITION! at an unveiling at the Lotus Dubai retail outlet, with Phil Popham, CEO, Lotus Cars and Russell Carr, Director, Lotus Design, presenting the all-electric two-seater. They were joined by Karl Hamer, CEO of Adamas Motors, Lotus’ retail partner in the United Arab Emirates, plus other members of senior management from both companies.
Phil Popham commented: “It’s fantastic to be back in the UAE, and even better to be here as the Evija Hypercar makes its regional debut. The Middle East is well-known for its passion for performance models, and this is an important market as we grow the Lotus brand significantly with new products.” He added: “We believe the Evija will really appeal to Gulf state customers, and we’re developing the car with them – and particularly the local climate – in mind. Real-world testing of prototype vehicles is now underway to ensure optimum performance in every market.”
A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2,000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966, starting next year. Exclusivity is guaranteed, with production limited to a maximum of 130 cars.
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