Custom Rolls-Royce will be showcased at the 50TH anniversary of Sgt. Pepper’s Lonely Hearts Club Band.

Rolls-Royce has announced that it will celebrate the 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band in its own way. They are bringing the colorful Rolls-Royce Phantom V, famous for being owned by John Lennon, back home to London for the public to see. Currently owned by the Royal British Columbia Museum in Victoria, BC, Canada, ‘The John Lennon Phantom V’ will travel to London to join ‘The Great Eight Phantoms’ – A Rolls-Royce Exhibition, at Bonhams, July 29 to August 2nd, on New Bond Street. Lennon regularly visited this area in the late-1960s in this very car.

On June 3rd, 1965 – the same day that Edward H White left the capsule of his Gemini 4 to become the first American to walk in space – John Lennon took delivery of something rather special. It was a Rolls-Royce Phantom V in Valentine Black. He would later say that he always wanted to be an eccentric millionaire, and the Phantom would become an important step towards that dream. Lennon had the Phantom V customized in true rock-star style. The rear seat was converted to a double bed and a television, telephone and refrigerator were installed. He also added a ‘floating’ record player and a custom sound system (which included an external loud hailer).

Then, in April 1967, just as the recording of the game-changing Sgt. Pepper’s Lonely Hearts Club Band was finishing, Lennon asked Surrey coachbuilders, JP Fallon, to give the Phantom a new paint job. The freshly painted Phantom was unveiled days before the worldwide release of Sgt. Pepper’s on June 1st and it seemed part of the overall concept of the album.

The new psychedelic color scheme, particularly the dominant yellow, reflected the cover of Sgt. Pepper’s Lonely Hearts Club Band. But look carefully and you will see it is no random swirl, but a floral Romany scroll design, as used on gypsy caravans and canal barges, with a Zodiac symbol on the roof.

Lennon used the Phantom V regularly until 1969. Lennon also owned a slightly less conspicuous all-white Phantom V. Having used it, pre-paint change, to collect his MBE with his bandmates in 1965, he then used it again in 1969 to return his MBE to the Palace, in protest against, among other things, the Vietnam War. The car was shipped to the USA in 1970 when Lennon moved there and was loaned out to ferry other rock stars, including The Rolling Stones, Bob Dylan and The Moody Blues, around. In 1977, after a period in storage, billionaire Jim Pattison donated it to the Royal British Columbia Museum in Victoria, British Columbia, Canada.

For more information about ‘The Great Eight Phantoms’ Rolls-Royce Exhibition at Bonhams international flagship saleroom and galleries on New Bond Street, London, please visit