‘Jaguar Land Rover Steers Through The Time Of COVID-19 With A Little Luxury’, blogs John Scott Lewinski at Forbes.com
JAGUAR LAND ROVER: COVID-19 SUPPORT: The minds that promote everything Jaguar Land Rover are putting the company’s social media feeds to work telling you two things: Whether you own a vehicle under their banner or not, you are not forgotten during this COVID-19 lockdown; and it’s all right to enjoy yourself a bit while we wait for it all to lift.
Between Jaguar, Land Rover and Range Rover, the company has multiple Twitter and Instagram feeds for regions across the world. Regardless of the varietal or the part of the world, all those channels will offer a mix of moral support and entertainment as long as the Coronavirus quarantine continues. According to Stuart Schorr, Vice President of Communications for Jaguar Land Rover North America, the automakers recognized the severity of this unprecedented time and immediately used social media to provide messages of solidarity to customers, enthusiasts and employees
“We’ve subsequently provided reminders for our followers to #StayHome, while encouraging them that better times lie ahead,” Schorr says. “As the majority of the country has now transitioned into some degree of quarantine, we created social media series that provide our customers and enthusiasts a bit of escapism, in a manner that’s authentic to the Jaguar and Land Rover brands.”
Continue reading JAGUAR LAND ROVER: COVID-19 SUPPORT @ https://www.forbes.com/sites/johnscottlewinski/2020/04/14/jaguar-land-rover-steers-through-the-time-of-covid-19-with-a-little-luxury/#60bfbed7e5bf