Motorsports-themed ‘experience’ celebrates more than a half-century of GM racing, debuts ahead of the Chevrolet Detroit Grand Prix.
GM’s motorsports heritage takes the pole position in GM World at the company’s Renaissance Center headquarters in Detroit. A dozen modern and vintage racing vehicles and pace cars from across the motorsports spectrum fill the new display. It opens this week to the public ahead of the June 1-3 running of the Chevrolet Detroit Grand Prix.
“The new display in GM World celebrates one of the richest histories in motorsports,” said Tim Mahoney, chief marketing officer of Global Chevrolet and GM Global Marketing Operations leader. “With the Chevrolet Detroit Grand Prix only a few days away, it offers a great reason to visit the Renaissance Center before heading to Belle Isle for the races.”
GM World fills the five-story atrium at the center of the Renaissance Center. The experiential installation includes vehicle displays, large LED information screens and a vehicle turntable around the atrium’s center column. Specialists are on hand to answer questions about the displays and the roster of new vehicles.
1967 Camaro Indy 500 pace car that was driven by Mauri Rose.
2015 Corvette Indy 500 pace car that was driven by Jeff Gordon.
2016 Camaro SS Indy 500 pace car that was driven by Roger Penske.
2018 Silverado NASCAR support truck.
Silverado NASCAR Camping World Truck Series pace truck.
2012 Corvette Daytona Prototype (#90).
2018 #48 Camaro ZL1 Hendrick Motorsports/Jimmie Johnson NASCAR racecar.
2018 Camaro ZL1 pace car.
2017 Chevrolet IndyCar.
2018 Camaro GT4.R “Blackdog Speed Shop” World Challenge GTS racecar.
2001 Corvette C5-R American Le Mans Series racecar.
2015 Cadillac ATS-V.R IMSA GT-3 racecar.
1987 Rick Mears Chevrolet-powered Penske PC17 IndyCar #5 racecar.
Additional vehicles will be added this summer, and the display also features racing engines from various series.
The strong contingent of Chevrolet racecars and murals acknowledges a century of winning racing history, from IndyCar – where brand namesake Louis Chevrolet forged his reputation more than a century ago – to NASCAR, IMSA, NHRA and more.
“GM’s Chevrolet and Cadillac brands have both had long, storied histories in motorsports,” said Jim Campbell, U.S. vice president of Performance Vehicles and Motorsports. “Racing is a fundamental part of what we do – from transferring technology learned on the track to help us build better vehicles to connecting with consumers through something they love.”
GENERAL MOTORS & THE DETROIT GRAND PRIX
General Motors has been a partner of the Chevrolet Detroit Grand Prix since it returned to Detroit’s Belle Isle in 2012. The event generated $58 million in local spending in 2017, bringing thousands of racing fans to the unique, 2.35-mile road course created temporarily each year on the 982-acre island in the Detroit River.
Chevrolet and Cadillac compete in several series during the three-day event, including Chevrolet-powered racecars in the headline Verizon IndyCar Series double-header races, as well as the IMSA Sports Car Series (Cadillac Dpi-V.R) and Trans Am (Camaro and Corvette).