A revelation in the RV industry, where most vehicles were essentially wood-framed boxes on commercial truck chassis, the GMC was lower, sleeker and easier to drive. It used the Oldsmobile Toronado’s front-drive powertrain along with a novel four-wheel rear air suspension system and a body of aluminum and sheet molded compound (SMC).
GMC built 13,000 MotorHomes, and there are still thousands in active use around the world, supported by a strong aftermarket and club activities. In an early preview of today’s co-branding marketing trend, Coca-Cola teamed up with GMC to give away five customized MotorHomes in a sweepstakes. Several are still on the road.
Photos: Bill Bryant
For Jim’s full story, please visit http://www.coca-colacompany.com/stories/id-like-to-buy-the-world-a-coke-motorhome