BMW ART CAR: JEFF KOON’S M3 GT2!

Jeff Koons has created the 17th BMW Art Car, a tribute to Andy Warhol’s spectacular 1979 ‘rolling sculpture.’
The latest BMW Art Car (by Jeff Koons) will celebrate its North American premiere in a pavilion in the Botanical Garden next to the Art Basel (Miami) fair. The Koons car features the number “79” which pays tribute to the 1979 Andy Warhol car. This legendary “rolling sculpture” of Andy Warhol will be on display in Art Basel’s Collectors Lounge in the Convention Center. The pop art icon painted a BMW M1 that raced in the 24-hour race at Le Mans in 1979.

“It is with great pride we bring the Jeff Koons Art Car to the US and present it for the first time publically in North America,” said Ludwig Willisch, President and CEO, BMW of North America. “Koons, below, wanted to design a BMW Art Car because of the tradition set forth by Roy Lichtenstein, Andy Warhol and other great American artists, that is why we are very proud to display both the Koons and the Warhol cars at the same event.”

BMW will again provide the official VIP shuttle service for visitors to Art Basel, connecting the various event locations and show venues. This year BMW’s shuttle service will include some of the brand new BMW i3 electric vehicles in addition to the BMW 7 Series.

The BMW i3 is the world’s first premium car conceived from the ground up to provide all-electric mobility. With its passenger cell made from carbon-fiber-reinforced plastic (CFRP) and BMW eDrive technology designed to deliver zero-emission driving, the first series-produced model from the sustainable BMW i brand heralds a new era in mobility. Furthermore, the BMW i8, the i brand’s high performance plug-in hybrid, will make its East Coast debut at a reception at the SLS Hotel in South Beach on December 5, 2013. Warhol’s #79 BMW M1, below.

The 12th edition of Art Basel in Miami Beach, FL takes place   from December 5 to 8, 2013. More than 250 leading galleries from North America, Europe, Latin America, Asia and Africa will present works by over 2,000 artists of the 20th and 21st centuries. Besides the artworks on display at the main exhibition hall, various artistic interventions at Collins Park and SoundScape Park will turn Miami Beach, FL again into the international hub of the art scene. BMW has been a partner of Art Basel in Miami Beach for many years and will be involved in this
year’s art show with an event of its own.

Art Basel stages the world’s premier art shows for Modern and contemporary works, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition.

For over 40 years, the BMW Group has initiated and engaged in more than 100 cultural partner-ships worldwide. The focus of this long-term commitment to culture is modern and contemporary art, jazz and classical music as well as architecture and design.

For more information about the cultural commitment of the BMW Group, please visit www.bmwgroup.com/culture

Check out the latest performance luxury BMW vehicles at, http://www.bmw.com/com/en/

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